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SFAC Kerala, Kerala SFAC, Small Farmers Agri Business Consortium, Kerala SFAC Kerala, Kerala SFAC, Small Farmers Agri Business Consortium, Kerala
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Small Farmers Agri-business
Consortitum, Kerala
( Department of Agriculture, Govt of Kerala )
SFAC Kerala, Kerala SFAC, Small Farmers Agri Business Consortium, Kerala

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Scheme for promotion of value addition of all agricultural crops except spices in Kerala.

SFAC is implementing the scheme for promotion of value addition of all agricultural crops except spices in Kerala. Value addition refers to the techniques applied to agricultural produce after harvest for its protection, conservation, processing, packaging, distribution, marketing, and utilization to meet the food and nutritional requirements of the people in relation to their needs. The purpose of value addition is to maintain or enhance quality of the products and make it readily marketable. Value-added agricultural enterprises allow producers or growers to earn a greater portion of consumer expenditures by processing, packaging and marketing of various value added products. The following are the guidelines for the implementation of the scheme.
   • Project should be related to value addition of any agricultural crop except spices.
   • Projects for value addition with the total project cost above Rs. 5 will be considered under the scheme.
   • The quantum of SFAC assistance will be limited to a maximum of 40% of the capital investment or 10 lakhs whichever is less. However, the entrepreneur can avail subsidy from any other agencies and the overall subsidy will be limited to 50% of the total project cost. Cost of land will not be considered in the total project cost for the purpose of granting subsidy.
   • Project should be accepted by credit institutions for grant of term loans.
   • Individual entrepreneurs, SHGs, Clusters, NGOs, partnership etc will be considered under the scheme.
   • Applications will be invited from eligible entrepreneurs in the prescribed format. The entrepreneur should avail loan for the implementation of the project from any nationalized/ scheduled/ Co-operative/ Regional Rural Banks/ other non banking financial institutions.
   • The entrepreneur should submit the project reports along with the sanction letter obtained from the financing institution to SFAC
   • The entrepreneur should avail a minimum of 40% of the capital investment as Term loan from the financing institutions. Otherwise the subsidy will be limited to the term loan amount.
   • Project should ensure forward and backward linkages.
   • The project proposal will be examined by a Committee in detail and acceptance or rejection of the project will be done solely based on their recommendation. The decision of the Committee will be final.
   • The subsidy amount will be credited to the loan account of the entrepreneur based on the Inspection Report of the SFAC officials.
   • The entrepreneur should successfully continue with the project activities and production of value added products at least for a minimum period of 5 years from the date of commissioning of the project and is liable to refund the subsidy to Govt. as per rules if this condition is violated.
   • The Governing Body of SFAC shall approve the individual projects.


Government of Kerala have accorded sanction to establish Farmers’ Call Centre - Karshika Vivara Sanketham Oru Viralthumbil (Farmers Call Centre-cum-Agricultural Information Hub) and designated Small Farmers’ Agribusiness Consortium (SFAC), Kerala to implement and manage the same.
The Farmers’ Call Centre cum Agriculture Information Hub will be inaugurated by the Hon. Minister for Agriculture Sri. K.P. Mohanan on 9th February at the Administrative block of Agricultural Urban Wholesale Market at Anayara on NH Bye-pass in Thiruvananthapuram.


The Farmers Call Centre cum Information Hub will act as the primary delivery channel of information, which provide a single, easy, integrated and reliable means of access to farmers in the State, at any time, from anywhere and in our regional language, at free of cost to empower them to make right farming decisions in time.

How to access the Farmers Call Centre (FCC)

The farmers/general public can reach the Farmer’s Information Hub through the designated toll free number (TFN) “1800-425-1661”.

Farmers’ Call Centre: Features

The Farmer’s Call Centre (FCC) has been conceived as an Integrated, “Single Window System” for providing information to farmers, with the following features:

  > Farmer has a “Single Window” for all his information requirements related to agriculture
  > The information will be delivered in a well structured and user friendly manner to meet the farmers’ needs.
  > Possible 24 X 7 service to farmers for any information related to agriculture
  > Complete tracking of interactions of farmers through call centre, which would ensure that no call is left unanswered
  > Escalation of the queries to the appropriate appellate authority when the request from the farmer is unanswered within the stipulated time
  > The officials of Government and the Department would get complete reports from the Information Hub, which will enable department/government to plan and execute various schemes/projects

Farmers may use various other means of communication viz., FAX/ SMS messages / MMS/e-mail /Social media messages (Face book, Twitter)/Chat/ Missed Calls or through the Portal of the Farmer Call Centre for sending queries.

Linking Karshika Vivara Sanketham with Face book Groups

The objective of the portal is to empower farmers with the help of latest information and communication technologies.

How it works?
General Public / Farmers across any region can interact with this system using Phone Calls, Email, Fax, SMS, Chats, Website and even with Mobile Application. Mobile application is enriched with tutorials of farming and its conservation.

A single point of contact for Farmers for all their Agri needs
• A Powerful Knowledge Management System in Malayalam and English
• Categorizing and tagging of complete information
• Powerful search mechanism in all areas in both languages
• Organized way of presenting data in different formats - Text, Image, Video, Photos, PDF, Excel and power points
• Sharable content - That can be shared and distributed over facebook, Twitter, Google + etc
• Farmers can raise queries through website and get authorized recommendations. These recommendations can be tracked and modified for further use. This can be rated according to the farmers’ feedback.
• This platform also helps them to showcase their products and profile which will help them to reach to potential customers. Our platform will work as an online market for finding the best organic products nearest to their location.
• All these features can be accessed from website, Mobile and Call centers. It is 360 degree handholding solution for farmers.
• This platform also facilitates the listing of manpower resources.

Scheme for awareness, information, consultation and facilitation for value addition

The important awareness programmes sponsored by SFAC under this scheme are listed below:
1. Two day workshop on Agro processing & value addition in collaboration with Kerala Agrl. University and College of Co-operation Banking & Management at Thrissur on 29-30 June 2012

2. An awareness campaign at Irumbakachola in Palakkad district for jack fruit processing on 8.8.2012.

3. One day training programme on Agro processing on value addition at SAMETI Anayara on 4.10.2012.

4. One day training on Agro processing and value addition conducted at Muhamma, Alappuzha in collaboration with One lakh Yuva karshaka samithi on 16.10.2012.

5. One day training programme on Jackfruit processing in collaboration with Kanjirapuzha Farm Club at Irumbakachola, Palakkad on 21.11.2012

6. One day training programme on Agripreneurship development in collaboration with Kerala Agricultural University at College of Agriculture, Padannakkad on 3.12.2012.

7. One day Sensitization training programme on Jackfruit processing in collaboration with CARD KVK, Pathanamthitta on 17.01.2013

8. One day seminar on Agro processing and value addition conducted at Neeloor, Kottayam in collaboration with the Neeloor Service Co-operative Bank on 05.02.2013

9. One day training on Agro processing and value addition conducted at Kottarakkara, Kollam dist. in collaboration with the Neduvathur Service Co-operative Bank on 07.03.2013

10. One Day Workshop on value addition conducted at SAMETI, Thiruvananthapuram on 7.10.2014

11. One day training on Agro processing and value addition conducted at Kollam on 26.11.2014 in association with BSS and District Kudumbasree Mission.

12. One day training on Agro processing and value addition conducted at Kottappuram, Palakkad on 4.2.2015

13. Three days training on Agro processing and value addition of jackfruit conducted at Pariyaram in collaboration with Sahridaya Charitable Society,Velookkara on 10th ,11th &12th June 2015

14. Two days training programme on Agro processing and value addition conducted at Rural Agricultural Wholesale Market, Nedumangad on 21st & 22nd July, 2015

15. Three days training programme on Agro processing and value addition of jackfruit at Nattika on 28th, 29th & 30th July , 2015

16. One day Workshop on Agripreneurship development in Kerala in collaboration with SAMETI, Kerala on 5th August, 2015

17. Training on Minimal processing and value addition of jackfruit in collaboration with Mitranikethan Krishi Vigyan Kendra, Vellanad during August and October, 2015

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